| China has entered the aging society. the projections indicate that the aging process of Heilongjiang Province will further accelerate, and the ageing population will account for about 30% of the total population in Heilongjiang province in 2025, close to the level of developed countries. The health, medical, and other issues caused by aging will be great opportunities and challenges to the ability of the government security services and products and services related to sports health care market. Most elderly people have realized that exercise can improve their health level and slow aging, aging population have a demand for the sports health related services and products, so the development of an aging society will bring the prosperity of the elderly sports health care consumer market.This study uses the method of documents and materials, questionnaire investigation, interview method, field survey method, mathematical statistics and other research methods, Harbin XuanQing district, Dafangli district, east lake area of daqing, entrepreneurial city district, mudanjiang riverside community, Diming district as the research object, to summariz the basic situation of community participation in physical exercise of elderly population, current situation of sports and health care demand, to analysis kinds of sports health care needs of the elderly and the matching degree of sports health care services and products in the present stage, and then to explore the influencing factors of the elderly sports care needs.Through investigation and analysis of the characteristics of sports health care demand of the community elderly population, we get the following conclusion:1、The number of men to participate in physical exercise in the elderly population is more than women’s, and with the increase of age, the ratio increases gradually; the most participants are workers,75% of the elderly’s culture level is primary and secondary schools, income mainly depends on pension,76.4% of the elderly’s monthly income is lower than 2000 yuan, the elderly’s self-evaluation of health condition is bad, 89.2% of the old people agree that the sports health care can promote their health level.2、92.3% of the elderly’s primary fitness motivation is to enhance physical fitness, health care,74.8% of the old man exercise 3～6 times one week,63.9% of the elderly exercise 30～90 minutes every time,66% of the elderly is low intensity exercise; 62.6% of the elderly chose free and open sites as fitness sites. Aerobic endurance activities such as hiking, jogging, walking are the highest fitness programs chosed by the old people; The elderly usually exercise with friends and family, and community organizing excercise rarely.3、The old people’s spending limit for sports health care of each year is lower, 70.1% of the total number is between 0 to 200 yuan. The sports health care consumption prefers to physical units, community does not have the professional sports health and fitness instruction,82.7% of the elderly feel satisfied to their own physical health fitness effect.4、Most old people hope their community provide convenient for the eldly sports care activities and strengthen the field sanitation construction and management; more than two-thirds of the old people said that they need professional sports health and fitness instructor, they want to have special sports fitness equipment for the elderly they hope we can exploit or modify some sports activities deponds on the elderly’s physical characteristics, and they hope that the government, society and community can enhance investment in health care for the elderly sports demand.This study suggests that the government and related departments from the pattern of building community elderly sports health care service, to provide all-round services of community culture, education and sports, to actively organize community elderly sports volunteer support services, to carry forward the traditional virtues, to build good life environment, to actively encourage the elderly sports scientific research project and to encourage and guide the elderly care services and products. |
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