Research On SWOT Analysis And Development Model Of Sports Equipment For Chinese Men 's Basketball Professional League

With the development of the market and China’s economic and industrial structure adjustment,the development of the sports industry has become the core of the development of Chinese sports.As China’s sports development with the progress of the world trend, market development become the mainstream of the future development of Chinese sports industry. In this process, the Chinese men’s basketball professional league(CBA), became the development of sports industry,the best so far the development of Chinese sports market. Sports and sports equipment is a pair of interconnected things, the development of sports must make the development of the sports equipment to get the space, at the same time, market-oriented operation has got unprecedented development of sports equipment. Under the world sports industry development present situation,sports equipment has developed to a peak period. So this article for the Chinese men’s basketball professional league sports equipment for research, through the SWOT analysis method, the current Chinese men’s basketball professional league sports equipment development model for comprehensive research.This study through the body of the market supply, the main body of market, market supply and demand problem three aspects for the current market situation of Chinese men’s basketball professional league sports equipment is analyzed, based on the results of the analysis of CBA sports equipment industry SWOT analysis.(Strengths) obtained through the analysis of the advantages of monopoly advantage, CBA brand advantage is the core of the CBA sports equipment industry advantage; Through the disadvantages analysis(Weaknesses) product positioning, marketing are the main problems of CBA sports equipment industry, through the analysis of the Opportunities(Opportunities) concluded that consumers how to reposition,product research and development team how to positioning has become an important development opportunity of CBA sports equipment industry; By threatening to analysis(Threats)financial crisis, the brand culture, the threat of other brands became the development of CBA sports equipment industry.Through the SWOT analysis of the sports equipment industry in the NBA, it is concluded that the main content of science and technology continuously exceed, signing NBA star endorsement,the classification of jersey sales is its main advantage; Labeling production quality have doubts,consumption level limit high-end market localization, high-end product is its main disadvantage;Personality equipment production use, adapt to market demand is the main opportunities; The local brand price advantage, the penetration and development of enterprise culture, the impact of high imitation products is its face major challenges.Through for CBA sports equipment industry with the NBA sports equipment industry in the cultural construction, competition and training equipment, sports equipment and its radiation products, equipment, technology innovation ability, the production and use of protective devices,media propaganda to sports equipment, ball game brand cultural value comparison of seven aspects, by comparing the current CBA sports equipment and sports equipment industry in the NBA is different, and as the foundation of theoretical research, it is concluded that the development of CBA sports equipment industry countermeasures are: to determine the brand culture, clear product positioning; To promote the core value, pay attention to brand operation;Focus on product development, increase r&d investment; Reduce the monopoly, encourage healthy competition; To rule as an opportunity to research and development with a uniform product as soon as possible.