Research On The Development Of Agricultural Tourism Products In Baoying County Based On The Experience Value Of Tourists

The county agricultural tourism plays an important role in enhancing the vitality of the county,driving farmers to become rich,optimizing the industrial structure,promoting the regional image,and meeting the tourism needs of tourists.At present,it is also becoming an important choice for tourists who pay attention to life experience.In recent years,Baoying county actively explored agricultural tourism product development in order to realize the common development of county economy and social culture.However,the overall development of agricultural tourism in Baoying County is not good,agricultural tourism product development has the same content,low utilization of resources,lack of brand competitiveness,weak perception of tourists experience and so on.Under this situation,Baoying county must strengthen the competitiveness and management ability of agricultural tourism destination,explore the way to enhance tourists' experience value in county agricultural scenic spots,and deeply develop the characteristics of Baoying county agricultural tourism products.Therefore,on the basis of in-depth analysis of the factors affecting the value of tourist experience in the development of agricultural tourism products in Baoying County,this paper explores the experience needs of tourists in agricultural tourism,hoping to contribute to the development of agricultural tourism in Baoying County in the hope of promoting the development of agricultural tourism in Baoying County.Based on a systematic review of domestic and foreign literature on tourist experience value and agricultural tourism products,this paper determines the tourist experience value of the category of agricultural tourism product development in Baoying county according to the dimension of Mathwick customer experience value.Based on the perspective of tourists'experience value,this paper selects two kinds of agricultural tourism products,Sheyang Lake Heyuan and Phanshui Jinlujian Farm,as the typical cases for comparison.Through questionnaire survey,combined with descriptive statistical analysis,factor analysis,variance analysis,correlation analysis and regression analysis.Based on the statistics and analysis of the data,this paper summarizes the characteristics and differences of tourist experience value dimension in the development of agricultural tourism products in Baoying county.Draw the following research conclusions:(1)The experience value perception of the tourism product development of the county-level agricultural tourism in Baoying County mainly includes the aesthetic of tourism resources,the tourism harvest of tourists,the superiority of the tourism service and the interest of the tourism project.(2)The different sex,age,education,occupation and place of residence of the tourist have significant differences in the various dimensions of the experience value of the tourists.(3)The regression equation between the follow-up behavior evaluation of tourists'willingness and the four dimensions of tourists' experience value is significant,especially the two dimensions of tourism resources aesthetic feeling and tourist harvest have a very significant influence on the subsequent behavior of tourists' wishes.(4)There are significant differences in each dimension of tourists' experience value in different research cases,and the emphasis of development is different.Finally,based on the results of questionnaire survey and in-depth interviews with government personnel,this paper puts forward the practical problems existing in the development of agricultural tourism products in Baoying County.Based on the perspective of tourists' experience value,this paper enriches the mode and subdivides the tourist experience market,innovates the design of tourism experience activities,improves the experience of tourists harvestt,perfect the construction of tourism experience facilities,create a harmonious tourism experience environment and construct a marketing system related to the experience.The strategies and suggestions for the development of agricultural tourism products in Baoying County are put forward.