Study. The Yanbian Corporate Marketing Strategy

As going deep into the reform of the national economy structure, the circulation of china's economy changes at all. Humoring economy tide, china's telecom industry does bold adjustments. The adjustments are separation and unite. The change of out economy circumstance and the form of '5+1" competition structure, it gives telecom industry deeply affection. Marketing mode is extended into disparate fields, and many industries use the whole staff marketing. It breaks through tradition, and pushes "drumbeating, train, service and staff' marketing mode. But it occur lack in process of the whole staff marketing. This paper analyze the whole staff marketing tactic of the yan bian telecom industry, the paper give us some advice to the choice of the marketing tactic.