Modern Pharmaceutical Enterprise Management Studies

This paper is aimed to improve the level of product management of our pharmaceutical enterprise , increase the cored ability of competition, make a systematic study to the overall and every link.At first ,this paper summarize the cause and background of the emerge of product management., the importance of the product manager in the process of the product management, in the following this paper list and analyse the problems existed in the every link of product management,at last this paper give the tactics and suggestion on how to solve this problems, and look into the future of the product management development.After detailed analyse this problem, this paper point out the correct way of product management to the pharmaceutical enterprise: make detailed marketing investigation and study before new product research and development; following the way of "short,flat,quick" in the cause of new product research according to our national conditions; sepatate the market when orienting the product,not to undertake the whole market; the brand stretch carfully according to the product condition;keeping the tight relationship between the enterprise and agent on building the sale channel,realize the double win; reducing the expense during advertisement,work out the plan of putting to the medium rationally.At all, the success of product management rely on the contribute of every process and link.