Cultural Trade And The Innvation Of Cultural Communieation System

It is important for the communication between different cultures during the globalization of humans. After the establishment of the People's Republic of China, culture communication among China and other countries has been the most important parts of Socialist cultural undertaking of China. The Party and government have paid a lot of attention on it. After joining the WTO, with the acceleration of globalization of information and economic, the competition among countries not only reflect on economy and military, but also on the influence of culture. Cultural exchanges between countries are not limited to the level of foreign cultural exchanges. In the field of international cultural trade, it has been a war of no smoke. In order to meet domestic and international relevant laws and regulations changes, it is of great significance to do the research of Chinese creative cultural exchanges between foreign institutions and to establish a scientific, rational and effective system of cultural trade policy for the development and growth of Chinese cultural trade.Cultural trade policy generally refers to the principles, norms and requirements that the state make to standardize of cultural content that brought with tangible and intangible cultural product import and export. It is the reflection of the national attitude towards the cultural trade. It is the important basis for the country to manage and supervise the cultural trade with organization and propose. It directly guides the implementation of policy and the provisions of cultural growth.The Habermas theory of communicative action and theory of international trade in services are used to study our cultural trade policy and the status of implementation under the policy to discover the innovation process of cultural trade system. At first, we review the development of China's foreign cultural exchanges basic course after founding. Then we analyze the innovation contents of foreign cultural exchanges and cultural trade policy. After that, the practical effects of our cultural trade policy are evaluated to find general issues and technical difficulties of cultural trade policy. At last, the policy suggestions of optimizing cultural trade are proposed and the innovation process of cultural exchanges system is obtained.