The Challenges And Opportunities Of New Media On The Public Security Image Spread

The public security image is the general knowledge and judgment of the overall and the individual on the Public security organ, it shows the relationships between the police organ and the government, the police organ and the people, is the security work in the entire society's overall affection, symbolizes the public security organization's battle efficiency. However, the image and the dissemination are closely linked. The public security image dissemination is the important composition of the public security image construction, is the side impetus of the public security practice work, and is the innovation performance in public security public relationships. As the unceasing development of the media technology, the new media is walking into people's daily life; it is playing as "the double-edged sword" on the public security image dissemination. On the one side, public's legal awareness and the thought of protecting his rights are improving to be strengthen, some police are public by the new media those do not pay great attention on their own image, such as the crude law enforcement, and the barbaric administration, even defy the law by themselves. Mentioned above caused the public security image fall into the crisis repeatedly. On the other hand, the new media is similar to the bridge between the police and people, it improves the relationships between the police and the people, promotes the public security image. In this article, the author studied the definition and the characteristic of the new media and the public security image dissemination systematically, combined the model performances in recent years the new media on the police event., discussed the challenge and the opportunity which and the opportunity which the new media has brought for the public security image dissemination. At last, based on the all above, the author gave the value suggestion on how the Public can carry on the public security image dissemination in the new media time. The conclusion is that we can sharpen the dealing with ability by facing up to the function of the new media, guide public opinion by strengthening the public opinion guidance, create the platform of the message by strengthening communication propaganda and molding the positive image, lay the foundation on the image by insisting the quality construction and playing bidirectional influence.