The Research Of The Operating Strategy For The Government Wechat To Create The Image Of Service-Oriented Government

The image of the government is a comprehensive reflection of the government's social management capabilities and public perceptions of government behavior.With the development of society,the traditional management-type government can no longer meet the development needs of the society.The government functions urgently need to undergo modernization transformation,and the service-oriented government emerges as the times require.The service-oriented government concept requires the government to take the people as the basis,to serve the people as an administrative purpose,to assume public service responsibilities,to improve the government's social management efficiency and to shape the service-oriented government image through the transformation of administrative functions.The rapid development of new media has made the government's administrative actions open and the administrative power gradually transparent.The government's image has become the focus of public attention.A good government image can promote the government's social management process.Therefore,improving the government image has gradually become the focus of government affairs.content.New media platforms such as the government We Chat provide an opportunity for the government to spread its image and expand the influence of government affairs.The report of the 17 th National Congress of the Communist Party of China clearly stated that it should speed up the implementation of e-government such as government We Chat and strengthen the awareness of social management and public services through new media.The government We Chat "Shaanxi Release" is the official We Chat account of the Shaanxi Provincial Government.The author conducts a sample survey of "Shaanxi Release" to analyze the operational concept,the characteristics of the platform construction,and the content operation,from responsible government,transparent government,service government,Efficient government summed up the positive role of government We Chat on the shaping of service-oriented government image,and clarified that the platform operation of “Shaanxi Release” aims to promote the openness of government affairs,deeply interpret policy documents,interact with the public,respond to social concerns and accept Social supervision.At the same time,it points out the problems and shortcomings of the government We Chat in the current operation,and proposes an improvement strategy for the operation and development of the government We Chat.