The Mechanisms And Guiding Strategies Of Political Public Opinion Of Network

According to the 23rd report by CNNIC, by the end of the year of 2008, the number of the people on the net had reached to 298million in our country,41.9 percent growth than the last year. The coverage of the net had reached to 22.6 percent, slightly higher than the global average (21.9%).more over than the average in the world. In recent years, the proportion of the old-age internet users had been increasing, and the growth rate had exceeded the growth rate of general Internet users. It shows that the age structure is becoming more optimized. Moreover, the internet has been popularized with more and more low-educated people using it, and the ordinary people become the key member in political public opinion of network.Political Public Opinion of Network has many functions such as political supervision, political propaganda and political mobilization, which will play more and more important role in modern life. However, at such stage, because of undeveloped Internet media, immature Netizens and the lack of government management, there are many difficulties in the guiding of the political public opinion of network. We suggest that the government should cooperate with the network media in the management of political public opinion of network. Moreover, the government should guide political public opinion of network by polices.The text discusses the Mechanisms and Guiding Strategies of Political Public Opinion of Network from three aspects:First, we analyze the connotation of political public opinion of network profoundly. The character, classification, function and effect which network political opinion influences network and realism society are discussed.Second, we explore the law of the system of political public opinion of network, which is based on the connotation of the system of political public opinion of network.Last, we bring forward many guiding strategies aiming at the present difficulties during the guidance of aiming at political public opinion of network.Political public opinion of network is developed from the real world to the virtual world, which is the expansion of political opinion in realities. Grasping the mechanisms of political public opinion's formation and operation, an effective way to promote the democracy, is important to keep Political public opinion of network in the right direction.