The Chinese Government Spokesman System Present Situation And The Development Trend Of Research

Government spokesman is the government image spokesperson, is the media attention with the audience of one form of journalism. In the United States, as a representative of the western government spokesman system started early, accumulated the rich experience. In contrast, our country government spokesman system started late, since the reform and opening policy had great progress, especially the2003"SARS" public health incident, government spokesman leap into the press and the audience vision, a government policy information transmission of important system arrangement, and is currently in a new stage of development. How to improve China's press spokesman system features the government is very significant. This paper expected to our country government spokesman system present situation and development trend for research, in the first chapter, and expounds the government spokesman and the concept of system of meaning, with communication theory of government spokesman system reviews, try the "agenda-setting theory" and "communication effect" theory is used for government spokesman system analysis, this paper explains our government press spokesman system characteristics of communication, this paper analyzes the current situation and problems. In the second chapter, summarizes the two countries government spokesman system evolution and evolution process, the two countries government spokesman system background and compares the similarities and differences. In chapter3, strengthening the legal system respectively and accountability mechanism construction supervision, pay attention to the audience research, strengthen professional quality and credibility spokesman, pay attention to new media micro-blog by problems.This paper the innovation points, mainly in the following two aspects: the first is to focus on the government spokesman with a new type of relationship of the audience. The relationship between the audience and press spokesman, the key lies in the "people" to find, in the new situation, the government more human nature for audience to service is imperative. Especially in the new media environment, the traditional one-way transmission mode, is to spread the two-way interaction between subject and object, the network comments or micro-blog can rapidly directly express audience of government information transmission of reflection, even drawn audience agenda reverse influence policy agenda. The government should continue to consolidate in traditional mainstream media status, and actively use the micro-blog and other new media release information, and explore the organic integration between, to create a healthy ecological and for the people of the civilization of the communication services to the effective mechanism. The second is improving system government spokesman credibility problem. Government spokesman whether credibility, the direct impact on the media and audience of its news information release degree of confidence. In the service government construction, to better serve the people, the first to let people's compelling. Improve the government spokesman credibility, should from the three aspects, namely, adhere to the "real good faith" attitude is a duty the bottom line; Adhering to the "three close to" policy is conscious action; Improve the media communication skills is the basic work force. All in all, this paper, from the mechanism construction and team construction different sides, tries to perfect our country government spokesman of the key problems of the system to make summary analysis, and puts forward some countermeasures.