The Research For Development Strategy Of Cangzhou Industry And Trade School

Secondary vocational education is one of the education system in China, undertakesthe mission to train elementary and intermediate workers and skilled talents. In china, it ispaid more and more attention in the background of implementing strategy driven byinnovation and Accelerating strategic economic restructuring.In2011, Cangzhou municipal government made a decision to create one of theNational Model Schools: a merger was implemented among Four Secondary vocationalschools of city, since then she has entitled her new name Cangzhou Industry and TradeSchool, and has been incorporated into Cangzhou Vocational College of Technology butstill keeps independent establishment. The development of Cangzhou Industry and TradeSchool has entered a new stage. In the face of the internal contradictions, so manydifficulties, complex environment and fierce competition, it’s urgent for the new school toresearch and establish scientific development strategy.In this paper, Cangzhou Industry and Trade School is the study object, and theauthor’s work is carried out in accordance with research ideas as "findingproblems-analyzing the problems-solving the problems”. Firstly, adopt the theories andmethods of the enterprise stratagem management theory, PEST analysis model andPotter’s five strength models for research and analysis of Cangzhou Industry and TradeSchool external environment, this paper provides outside opportunities and threats whichmay influence the school development. And then, the advantages and disadvantages areconfirmed by researching and analyzing the internal environment of Cangzhou Industryand Trade School. Next, some feasible schemes for Cangzhou Industry and Trade Schoolare put forward by further analyzing the SWOT matrix, and the suitable developmentstrategy for school can be selected by the analysis and evaluation of alternative strategy.Finally, the concrete implementation safeguard measures of development strategy forschool are provided.