The Analysis Of Vocational Schools Development Strategy

Vocational education is an important component of the modern national educational system. It is in a special and important position when the country develops by talent and relies on science and education to rejuvenate the nation. The development of vocational education is not only a matter of urgency but also a long-term plan. Nowadays, china's employment and economic development is facing with two major changes, one is that the society needs to strengthen the employment skills training, the other is that optimization and upgrading of industrial structure need more vocational and technical personnel.This subject puts the A vocational school of Suzhou in an open, dynamic and competitive situation. It roundly analyzes the school's external environment and internal conditions. It also analyzes the school's political environment, economic environment, social and cultural environment through the"PEST"model. By the way, it identifies the competitive posture through the porter's"five-force"model. In the end, we get the answer of"SWOT"analysis.According to the result, we clear the goal of A vocational school's strategy. We make a series of strategies which include: innovation strategy, brand strategy and differentiation strategy. We also establish the practicing and controlling system, which is the change of structure and management, management of human resource, marketing system, school culture, concerning about the quality ,market and the consumer.The study shows that both the government and the society have put an emphasis on the vocational education. Its historic opportunity for dramatic development has emerged. A vocational school should seize this rare opportunity, innovate bravely and create its own market brand both in job and student market to achieve the goal of"the number one in the province, well known all round the country". In this way can we contribute our best to the development of economy and society.