Present Situation And Development Strategy Study Of Cangzhou Wushu Competition Market

With the development of economy in China, the environment, the martial arts market has gradually developed, but the competitive Wushu market is worrying. Similarly, the Cangzhou region of Wushu routine competition of market development situation nots allow hopeful. Therefore, the area of the Cangzhou Wushu competition market investigation, analysis of Wushu routine competition in Cangzhou market turns the main problem of existence, put forward the corresponding settlement tactics, in order to promote Cangzhou area competition of Wushu market development. This research through the methods of literature review, questionnaire, expert interviews and other research methods on the Cangzhou area of Wushu routine competition market present situation to carry on the research, the conclusions are as follows:Cangzhou Wushu competition nature is still not profitable public nature of the contest, the object of the game is to strive for good results for the unit to honor points, the market operation of the direction is not reflected. Therefore, competition is the main source of funds for government funding. However, Cangzhou has been the sponsor of Wushu routine competition participation sponsorship, sponsorship sponsorship in the race for a very small proportion of funds. Competition has long maintained a traditional event, no innovation competition, the competition of Wushu project compared with the past without any changes, therefore, Cangzhou Wushu competition on the audience is not attractive enough.Cangzhou Wushu competition of market operation and development situation nots allow hopeful. On the advertising does not reach the designated position, sponsors of the event sponsorship enthusiasm is relatively low, at present has not started to sell tickets and television broadcast, competition of market operation and development team before construction.In addition, the Cangzhou area of Wushu routine competition has three major advantages, is the Cangzhou region Wushu athletics level is relatively high, the Cangzhou region Wushu mass base and Cangzhou has a superior martial arts culture status, the Cangzhou region for Wushu competition market development is very advantageous.Cangzhou Wushu competition market development strategies should be combined with the local martial arts competition market development advantages, from the following several aspects: development of Wushu routine competition market in Cangzhou: first, gradually competition system reform, reflect agonistic non-profit nature; second, to explore business talents, make the market development research, market management and development planning; third, reform of Wushu competition in the form of martial arts competitions, rich content, improve the attractiveness of Wushu competition; fourth, high utilization of media, increase propagandist strength, improve the effects of the media; fifth, sufficient mining, integration in Cangzhou traditional martial arts essence, make Cangzhou Wushu competition brand.