The Company's Development Strategy Research For EKC Industries (Tianjin) Co., Ltd.

The very good investment environment of China and rapidly heavy demand for industries gas and natural gas bring the rare chance to EKC industries (Tianjin) Co., Ltd.The thesis taking EKC industries (Tianjin) Co., Ltd as the study object to research the development strategy. Facing the fierce competition, the opportunity will be lost if the company cannot development fast. Therefore, the company must develop rapidly and occupy the better position in the market with intensive time pressure feeling.Using the conventional method to determine the strategy to the paper, the empirical analysis and normative analysis are used in researching process. The paper through the details materials collection and deep researching, making use of the PEST analysis method, industries life circle analysis method and industries structural analysis method and SWOT analysis method as tool to detail analyze and research the outside and inside environment which EKC industries (Tianjin) Co., Ltd is facing. To obtain the advantage and disadvantage from inside and opportunities and threats from outside which are the critical factor for influencing company future developing. The result is that advantage is bigger than disadvantage, and the opportunities are bigger than threats. The overall development strategy was developed for 2011 to 2025 year period on the basis of analysis, including strategy goal, strategy stage partition and strategy implementation. For better implement the company development strategy, the guarantee suggestion was made also.This research has the overall plan function for EKC industries (Tianjin) Co., Ltd for middle and long term survival and development. In the mean time, the paper has the use for reference value for the company to make full use of inside condition how to development and strong enough in the complex outside environment.