The Analysis Of The Environment And The Green Degree Of The Al-mart's Green Supply Chain

Subject of the research is Wal-Mart's green supply chain. The research based on twoconsiderations. First, today's market belongs to buyers', just in the model of production beingpulled by demands. Retail enterprises are like the bridge connecting consumers and manufacturers,and master the latest demand information, which directly affecting the production and salesplans of suppliers'; second, Wal-Mart supermarket, the giant of retail enterprises, is the largestsupermarket of all, and also is the first one proposing to construct green supply chain andmanage it. Wal-Mart, a supermarket, sells all kinds of productions, and involves all types ofindustry. Once Wal-Mart constructs the green supply chain and asks for green products, allsame types of industry enterprises must study green supply chain deeply. It helps to promote thepopularization and development of the Green supply chain, therefore the global green economywill be promoted significantly.As the global environment going worse, environmental issues get more and more attention.In the background, constructing green supply chain becomes the market developing mainstreamand future trends. At present, the green supply chain has been applied to various industries, theconstruction of green supply chain in large supermarkets is the need that the times develops,also is the inevitable requirement with economy and environment coordinated developing.Firstly, outline the external environment and internal environment of the green supplychain Wal-Mart construct, analyze the possible obstacles. After studying and evaluating thecurrent situation of Wal-Mart green supply chain deeply, establish the evaluation grade, theevaluation index system and the evaluation model, evaluate the green degree of the supplychain. Through the analysis of the evaluation results, find out in the implementation of greensupply chain management process insufficiency.Combined with the actual situation, to eliminate the obstacles of building green supplychain, four optimization strategies of implementing green supply chain management are putforward: establish the green idea, imply the government green procurement; imply thegovernment green procurement, organize dialogues with external groups; strengthen theenvironmental training, study and understand the curve. To promote the results of green degreeevaluation, three optimization strategies are suggested: enhance the green awareness of staff's,identify the green production and sale at reasonable prices.