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The Research Of T-Company For The Management Of Technology And Innovation

Posted on:2012-11-07Degree:MasterType:Thesis
Country:ChinaCandidate:L LiFull Text:PDF
GTID:2219330362958690Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Not only countries but also enterprises regard innovation as the primary task and priority view. Especially for high-tech chip design company technology innovation management is the top priority. How to innovate for technology management is the most common concern of high-tech companies.T Company is a foreign enterprise which is engaged in chip design for consumer electronics. It has been the market leading position in the computer graphic card marketing and digital TV chips marketing. Facing with revenue declining and marketing downturn, with twice restructure T Company steps out of dilemma gradually. Through two technology acquisitions, T Company enhances its chip design ability. As a professional chip design firm specializing in technology and innovation management, T Company is pride of its achievement for its twice leading position. Base on technology innovation, combined with the T Company's experience, this paper analysis T Company's technology innovation in detail for technology, product, project, innovation and other management. Base on the technical management and innovation theory, corporate strategy theory, research and development management theory, human resource theory, the paper puts forward some ideas and solutions for its issues. To find out solution for technological innovation management, we also can analysis the whole company situation. The article thinks some innovative technology-based management strategic can help T Company to overcome difficulties and achieve long term development. They are strategic vision, blue ocean strategy, cash king, technology M&R, matrix project management, good user experience software, and maintain a constructive relationship with customers.
Keywords/Search Tags:digital TV chip, technology innovation, project management, matrix management, SWOT
PDF Full Text Request
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