Strategy Optimization Of Small Forwarders Facing To The Financial Crisis

Accompany with chinese rapid economic growth,International freight forwarding industry if facing the trend of adjustment and reform more and more obviously. In the face of sudden changes in the external economic environment,for such a early stage of industry,It is suffering a serious challenge.Especially the small sized international freight forwarder,the living conditions is so badly. Company's strategy is one of important factor for its survival and development, strategy study on a small freight forwarder in times of crisis will be a subject with a theoretical value and practical significance.The thesis tightly study on the present reality of the international freight forwarding industry in China. With analyzed the basic content for the freight forwarder, development process, industrial environment industrial polices etc, concluded small freight forwarder's basic weakness in developments. And summed up the problems that casued small freight forwarder's in hell. Based on the freight forwarding industry PEST analysis, value chain analysis, SWOT and other analysis tools,the thesis is in-depth theoretical analysis and empirical research from analysis of chinese macro-environment, industry structure and competitive environment.And bring out specific methods for making strategic adjustments in the financial crisis.In conclusion, this thesis suggested small freight forwarder need to enhance their core competitiveness in the external economic environment downturn.The aspects is as following:(1) rational analysis of the core business, manage markets carefully(2) good use of third-party force, improve the management system(3) concern domestic logistics trends, take chance for this marketFinally, by case of the " www.shippingchina.com " and " www.jctrans.com " ,the thesis suggested the e-commerce model;by case of Shenzhen Multiwell freight company ,the thesis suggested the feasibility of a small freight forwarder grow up as a third party logistics provider. Hope small freight forwarder go with the times, build dynamic enterprise competitiveness, access to long-term sustainable development and prosperity.