China Aviation Oil Corporation Northeast Branch Enterprise Culture Promotion Strategy Research

The enterprise culture is the soul of the enterprise, it is the enterprise survival and the development driving force. At the age of knowledge economy today, the enterprise culture as a new management concept and management behavior, has been more and more enterprises management and attention of the decision-makers. The establishment of a unique corporate culture management is becoming an important means of management of enterprises to adopt the modern enterprise, and become mature symbol and success factors.This combination of enterprise culture theory, through the questionnaire and other methods, on China Aviation Oil Corporation Northeast Branch to conduct in-depth analysis and research, summed up seriously in the enterprise culture construction in success and failure, gain and loss, put forward compose to build the rich China aviation oil enterprise culture characteristic of new thinking and new move, make it really become the spiritual prop of enterprise development, promote enterprise sustainable development and the Evergreen Foundation, from the aspects of theory and practice to make an effort to.This article uses the theory research and practical application of the combination of literature reading and questionnaire, combining the way, from five aspects of survey. The first part is an introduction, mainly introduces the research background and significance, to sort out the research framework; the second part is the theory basis, main to the enterprise culture theory, elaborated the connotation of enterprise culture and enterprise culture construction's importance; third part of China Aviation Oil Corporation Northeast Branch company culture the development course and the present situation; the fourth part through using the method of questionnaire survey, on the China Aviation Oil Corporation Northeast Branch company culture carries on the thorough analysis, find out the existing problems and their causes; the fifth part analyzes the problems, combined with relevant theories, from the mental culture, material culture, system culture and put forward the concrete improvement measures.