Problems And Solutions In The Building Of Corporation Culture

The culture of the enterprise is not born, but in the practice of operation, in which it gradually grope and conclude all the experience to grow up accordingly to the enterprise's own feature. In an enterprise, the culture is the soul and the spirit, and it contains the creation of the image, the training of the spirit, the management, the policy of development and so on. We can see, there is no any form, however, it is a real entity reflected in our daily operation and livelihood.Over decades of practice and accumulation, although in the aspects of the theory and practice our enterprise's culture has got great harvest, the whole situation can't be so optimism. Most of the enterprise's culture still stays in the surface; the successful cases about the real enterprise's culture are rare. Now, in building of our own enterprise's culture, the ultimate mislead is the serious bias on the recognition of enterprise's culture. Lots of enterprises are in the favor of engaging Advisory Corporation to make a show, but their culture just stay in the outlook, without any practice, just like a castle in the air. The goal of most enterprise to build an enterprise's culture is more a project image than a real enterprise spirit, and the reasons may be we don't understand and meanwhile, we misunderstand the core on building our own enterprise's culture.Enterprise must place a high emphasize on cultivate and mold unique enterprise culture itself, If it want to subsist and develop. In fierce competition of market, The Company, whose enterprise culture construct well, and excellent combine with business management, also own rich enterprise culture, can be a leader of the market. At the nowadays, when we develop market economy of socialism and construct harmonious society, we need to strengthen construction of enterprise culture, work hard to bring up and train enterprise culture which have itself distinguishing feature.