A Study Of Strategic Analysis About MHE Institute

The civil aviation industry is an important basic industry of national economy in terms of a county's comprehensive strength and modernization level. It is also the combination of the comprehensive transport system. Now, China has been the great nation of the civil aviation.The Twelfth Five-year-period is the critical period that our country will get rid of the influence of the financial crisis, will accelerate the optimization of the structure, and will change the way of economic development. Plus, it is important for propelling function of great power. The strategic role of the civil aviation industry will be strengthened according to the change of the way of economic development. As the implementing of the strategy and the use of the new civil aviation transport system, China will implement "The Large Aircraft" plan. Additionally, the industrial technology, the facilities, and the way of the management will all be developed rapidly. So during this time, the need of the technology is much more urgent than before.The MHE Institute is the only application technologies in CAAC which undertakes researches on the technologies and innovations. It is also implements the technologies of the localization and the production. However, the MHE Institute now becomes a corporation. So it has to confront the sharp market competition. The MHE Institute must use strategic views to estimate company's future and establish strategic aims according to choosing the best fields and productions. So that it would grasp external chances to promote the company.This paper lists systematically professionals'theories and combines the theories and practices. Through the analysis of various data and environments, the paper uses SWOT analysis to set down strategic plans and estimates plans with the QSRM MARIX. Then the paper uses BCG analysis to analyze the 7-fold fields and constitutes the relatively strategic development plans.