Research On The Development Strategy Of LHT Park

With the rapid development of tourism industry, its competition is unprecedented fierce. With domestic products of Ocean Park theme emerge in a large amount, the Ocean Park homogeneity competition intensified. As a domestic leading enterprise of the Ocean Park, LHT Park's operation and development is facing a huge challenge. How to acquire sustained development and competitive advantage in the fierce market competition is a pressing task to LHT Park at present. Formulate scientific and feasible development strategy to clear enterprise development direction and guide the operation and management of the enterprise, to promote LHT Park the competition and development is of great significance.In order to obtain a scientific and feasible development strategy, identify LHT Park's internal and external environment by PEST, Five Forces and SWOT analysis. According to it formulated development strategy of LHT Park, which is based on the differentiation strategy, supplemented by the diversification strategy, and put forward strategic approaches and safeguardsThrough the implementation of differentiation strategy to improve service quality and competitiveness of sea animals'performances, to maintain and expand the competitive advantage; through the implementation of diversification strategy to gradually enter other industries such as tourism commercial real estate, to expand business scope. To LHT Park, smooth implementation of these development strategies can make full use of excellent situation of tourism development; can take advantage of the brand and the advantages of human resources; can strengthen organization construction and management; and can reduce the threat of homogenization of competition and labor costs rise to maintain the competitive advantage and achieve enterprise's strategic goals.