Study On Financial Issues In The Cultivation Of Core Competence In Zhuzhou Times New Matierals Technology Co. Ltd

As the rapid development and the increased competition of the world, shortened product life cycles, and the strengthening of global economic integration, business success is no longer attributed to the short product development by accident or the opportunistic market strategy. Enterprises success is its core competence in the external appearance. The future market competition is the core competitiveness of the competition. Only with the enterprise core competitive ability, the enterprise could keep stable and have long-term development in the rapid development of economy.Zhuzhou Times New Material Technology Co., Ltd is a high-tech enterprise, and its core competence has a significant difference with the general enterprises. Therefore researching the cultivation and solution of its core competence in financial matters are the premises of its survival, growth and development.This paper evaluates the core competence of Zhuzhou Times New Material Technology Co., Ltd and some others high-tech enterprises in China based on the theory of SWOT under the current background firstly. Secondly, the paper finds out the advantages and disadvantages of its core competence. Thirdly, the paper analyzes its future of the industry and future development environment in new material industry and the competitiveness of its core strategic positioning, allocating the limited enterprise resource to the cultivation of its core competence. And the paper proposes the specific human and financial resources allocation principles and methods in the current core competence conditions. Finally, the paper proposes the core competence in financial management advice in a new environment for the development of new materialsBased on the case-study researching method, the paper proposes specific advice of financial management in the core competence of the new material industries and has some reference value.