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Undergraduate Hotel Management Education Model Based On Market

Posted on:2012-09-28Degree:MasterType:Thesis
Country:ChinaCandidate:M M WangFull Text:PDF
GTID:2219330371951786Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
It spent 30 years of development to hotel management education in china, which has begun to take shape. In addition to traditional vocational hotel management education, undergraduate hotel management education has become a form that can not be ignored. However, undergraduate hotel management education is different from the traditional undergraduate education, it is not only the emphasis on undergraduate academic education, but also the emphasis on vocational practical education. This paper thinks undergraduate hotel management education of applied undergraduate education, and on the basis of which build undergraduate hotel management education model.Domestic undergraduate hotel management education is closely related to the market demand, so paying attention to market-oriented research can build a hotel management undergraduate education model, then can settle down the domestic hotel management expertise faced with "supply and demand" problem. This paper thinks market research of the cut point, and thinks domestic vocational hotel management education and international hotel management education of the reference, to build a hotel management undergraduate education model.This paper, firstly, defines hotel management discipline of the history, characteristics, and undergraduate hotel management research paradigm, and applied undergraduate education model, then build the foundation for the undergraduate hotel education model. Secondly, in the angle of market research, this paper come to hotel ability and quality in the market, meantime, this paper compared ability and quality in the market with the existing undergraduate hotel management education, then come to the shortcomings. Thirdly, in the basis of settling down existing undergraduate hotel management shortcomings, as well as domestic vocational education and international hotel management concepts, proposed undergraduate hotel management education model.
Keywords/Search Tags:market orientation, hotel management, undergraduate education model
PDF Full Text Request
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