| The rapid development of the tourism industry promotes the increasingly importantposition of tourism in the city's economy, which leads to fierce competition of tourismin cities. However, in order to win a major position, a city needs to create a great imageof tourism. Therefore, each region begins to carry out various strategies of building upfamous brand. As the capital of thirteen dynasties, Luoyang also realizes the importanceof creating a good image of tourism. The most important for Luoyang to stand out in somany cities is the positioning of itself. The capital of thirteen dynasties indicates themassive history. Luoyang will make full use of the cultural accumulation of history tocreate an unique visual image. Discussing the application of Heluo culture in thetourism of Luoyang is to research the meaning and value of regional culture to thecreation of the brand image. It can lead more domestic cities to create more suitablevisual image.The paper develops from theoretical analysis to practice and verifies the theory fromthe practice. Finally, it experiences a reasoning process of summarizing the theoriesbased on the practice.First of all, the essay analyses the developing situation and meaning of the tourismvisual image. During the process, it finds that a city must draw the height to the brandstrategy to get long-term and effective development. In the second chapter, the authorbegins with the analysis of basic concept, which defines concepts and strategies oftourism brand and visual image. Secondly, in the third chapter, through the analysis ofthe present developing situation and strategies of Luoyang tourism, the authorconcludes that the positioning of the brand image should grasp make full use of theregional culture—Heluo culture. Thirdly, in the fourth chapter, the author analyses thecurrent Heluo culture which belongs to the visual image of Luoyang. Finally, on thebasis of the existing marks and the resolution of the visual image of the city's tourismbrand in chapter two,the author suggests corresponding design and puts some designedcreations into practice, which aims to prove the results of the theoretical research.Urban tourism brand image is not just to make a set of proprietary brand imagesymbols system, the key is to establish a set of Urban tourism brand image whichcontains unique geographical and cultural characteristics Through the theory anddesigns in first five chapters to confirm the arguments and to affirm that both the valueof Heluo culture and the value of regional culture helped shaping Luoyang tourismbrand image. Through the use of regional culture, we can establish a set of unique citytourism brand image system, and hope it will provide the other cities with guidance inthis area. |
