Research On The Developmental Level Evaluation And Promotion Measures Of Low-carbon Development For The Real Estate Development

Warming has caused continuous destruction of the natural environment for humansurvival, and brought great challenge to human life and existence. In this context, low-carboneconomy has become an inevitable choice for economic development of countries. Real estatedevelopment company in the process of real estate development accounted for a largerproportion of the community share of the total energy consumption, in the context ofLow-carbon economy, real estate development enterprise transformation to a low carbondevelopment model has been a general trend. So the evaluation of real estate developmententerprise low-carbon development are full of great significance.This issue described low-carbon economy at home and abroad, evaluation methods andmodels of low-carbon economy, low-carbon development situation of real estate developmententerprises, clear the related concepts of low-carbon economy, low carbon real estate,clarified real estate development of low-carbon industrialization., low-carbon communitiesand green marketing strategy theory of real estate development companies, analyze theproblems of low-carbon development in the real estate development companies in China,based on the domestic and foreign practice and analysis the specific causes, build thedevelopmental level evaluation index system of real estate development enterprise based onthe principle of indicator system, filter out six second class indicators, eighteen third classindicators, used AHP to determine the specific weights of the indicators in the evaluationindex system, used DEA to evaluate the level of low-carbon development of real estatedevelopment enterprises. Take Daqing Jiulong as an example, Analyze the specific barriers ofDaqing Jiulong Real Estate Enterprise in the low-carbon development process based onevaluation results. proposed specific measures. According to the problems which exist inlow-carbon development of real estate development companies, in order to improve the levelof low-carbon development of real estate development enterprises,the paper put forward fiveaspects which include: strengthen the analysis and effective use of low-carbon policies, enhance the acceptance of low-carbon real estate among consumers, transform businessmanagement concepts of low-carbon.