The Study On The Culture Of Xiangtan Steel Company Based On CIS Strategy

Faced with new competitive environment, the steel industry, China’s steel industryis facing unprecedented challenges. Bigger and stronger in the enterprise, under thestrong desire, in order to win market share in international competition, corporate elitegradually became aware of the corporate culture in the business development of thestrategic force for the expansion of corporate social influence, sought through variousmeans to promote the image of corporate culture, corporate culture to promote andachieve the soft landing of the strength of the consensus has become entrepreneurs.Corporate Culture and Corporate Identity System (CIS) has become a hot topic,companies are working to build their own corporate culture, Importing CIS strategy.Especially the "Three Represents" theory of implementation, many companies put thebuilding of corporate culture into practice on behalf of CIS as a means of advancedculture. This paper sought through the development of the domestic steel industry andthe domestic steel industry Analysis of the advantages of comparative studies in orderto infer the steel industry of the enterprise culture of the importance of competitivenessin the industry, by importing CIS strategy for China’s iron and steel industries therising star-Hunan Xiangtan Iron and Steel raised prospects of landing corporateculture.The article first made statements of the background and the reason of this researchtopics. Steel companies in recent years to the market downturn, Xiangtan Iron&SteelCo., Ltd. How the adverse external environment conditions pinpoint their location,through the corporate identity strategy to build brand Xiangtan Iron and Steel to formtheir own unique corporate culture. Second, the theory of the paper are described, thecontent of CIS strategy, corporate culture and the CIS strategy and corporateawareness of the relationship between culture and have done a detailed discussion; itsthree pairs of Hunan Steel’s corporate culture, background and status do the correlationanalysis, and Xiangtan Iron and Steel industry in the face of fierce competition in theanalysis of the difficulties faced; its four domestic steel industry by building acorporate culture of a comparative study of success stories, be inspired by thesuccessful experience; final Hunan steel for the future of corporate culture modelproposed landing prospects, with a view to Xiangtan Iron and Steel in the constructionof corporate culture into the path CIS strategy and made the following choices: first,the establishment based on the concept of identification (MI) cast the corporate culture corporate culture the soul; second, to establish behavior-based identification (BI) toconsolidate the corporate culture of the corporate culture; third, a vision-basedrecognition (VI) to shape the corporate culture corporate culture of the form.