Translation Of Company News Releases

For a company, communication with customers is vital and one of the most effective waysto communicate with them is by press release. A good press release will gain companypublicity and credibility, giving the company a boost ahead of others. With the interests ofboth the company and readers bearing in mind, a successful press release is expected to benewsworthy and effective with a catchy headline, rich content in simple structure andselling points.This thesis focuses on the translation of company news. The first chapter is about thefunctions and features of company news. The second chapter, the core of the thesis,analyses translation cases and offers solutions by comparing different translation versions.On the basis of the first two chapters, the third chapter summarizes approaches to companynews translation.