The Countermeasure Research Of China’s TV Animation Under The Age Of Digital Media

With the rapid development of digital technology and the wide application of digital media, the development of China’s television animation which is based on the traditional TV media will face new challenges. The advent of digital media era has not only changed the way people live and the way people receive information, also caused a huge impact on people’s aesthetic tendency. As an integral part of the aesthetic life, China’s television animation get involved inevitably. This article has carried on the comprehensive and in-depth research to a series of problems, such as how to maintain China’s TV animation’s own advantages and closely integrated with digital media era, how to adapt to the contemporary audience’s aesthetic demand, and create great works which will reflect the characteristics of the age of digital media.The key of this article research is put China’s TV animation under the digital media era to explore its aesthetic trend and the path of the creation from the perspective of aesthetic research. Under the guidance of this center, the article is divided into four parts and expound one by one. First, the separation of TV animation and movie animation must be clear, for the TV animation art characteristics and the process of aesthetic experience has carried on the supplement of study. From the following four points is clear of TV animation’s artistic characteristics:the characters trend to "flat characters", the continuity of narrative structure, narrative effect of day-to-day work, limited animation of illusion. Then, this paper study on the art aesthetic change in the age of digital media, and under the influence of the change, the transformation of audience aesthetic requirements for domestic television animation. It Specific performance in direct a brief audience audio-visual entertainment, creating a broader imagination space, three-dimensional form of entertainment and daily aesthetic sense of company. After, from the perspective of Chinese animation development environment, the author analyze the present situation of the development on domestic TV animation, points out its existing problems and find the reasons. Points out that its exist wrong standpoint in the creation of technology is more important than the content, far from the aesthetic psychology of the contemporary audience, lack of entertainment elements what fit of the digital media era and lack of original works, and find out the causes of these problems. Finally, on the basis of all previous research, this paper puts forward design tactics for Chinese television animation under the digital media era, and provides the concrete methods for the creation of new period strategy from three different angles. Including how to make china’s TV animation depth fusion with digital media era, how to keep the TV animation unique aesthetic characteristics, how to create unique national characteristics of TV animation.The relationship between television animation creation and the audience aesthetic demand, through the development of Chinese TV animation research has always been on the road. In the process, the author try to keep the research attitude objectively and rigorously, expound the problems one by one, from macroscopic to microcosmic, from external to internal, from appearance to essence. At the end of this paper, some original creation strategy has been proposed for China’s TV animation development of the new period.