The Analysis Of Culture And Creative Industries And Its Policy

It is true that the human beings are born to own the power of creativity, which also means "novelty, independence and originality". This term also includes the meaning of innovation and the power of competition. Therefore, creativity could be regarded as one of the main source of fortune in the future. With the rapid development of economic globalization and culture exchange, the new creativity-oriented experiencing economy has grown into a new culture and creativity industry, which also finds a new way for the development of economic elements and industrial structures to meet the new requirement of economic development. The developments of Culture and Creative Industries in western countries are impelled by the three industrial revolutions, which may cause greater achievements in industry than the former one. With the development of digital information technology as its features, the third industrial revolution caused great changes in the conventional cultural industry and the rise of Culture and Creative Industries.The concept of the industry of originality was firstly put up in the UK in 1998, which was defined as "the industry rooted from the individual creativity and talents, which may create fortunes and working positions through the exploration and access of IPR". However, it is believed to be more suitable to be called "Culture and Creative Industries" in China. From the perspectives of industrial orientation and operation, it is clear that Culture and Creative Industries has surpassed the traditional cultural industry, which could be concluded as following:(1) The "originality-oriented" spiritual characteristics; (2) The use of high-tech and high-talents; (3) The self-independence of production; (4) The great systematization in industries; (5) The concentration of industries; (6) The high risks of the industries; (7) The high value of the creative production; (8) The differences among creative productions. The Culture and Creative Technology is complicate and featured as overlapping and systemizing, which focus more and more on origination. The result of the development of creative industries is the developing of new targets, new contents and new space for industry, which means the emerging of new technology, industries and new employments. All of these results may offer endless developing energy for the development of economy and society. The concentration of Culture and Creative Industries has formed a complete chain of industries, which plays an important role in the growing of competitive power in industries. The issue of IPR in the field of Sciences and Arts has become more apparent due to the development of Culture and Creative Industries because these are the results of human talents. These results could be considered as a kind of right and fortune, and resource and information. Culture and Creative Industries could meet the needs from both individuals and society, which may be presented as the economic function, political function and social function, etc. The operating principle could be concluded as the steps of "investment-production-sale-consuming". Therefore, it may also be influenced by the elements such as social-system, technique, policy and talents, etc.The basic regulations of the development of Culture and Creative Industries lies with the law of value in products and society, which is also the basic methodology for the government to control it.Culture and Creative Industries could never develop without a set of principles in its field, which are formulated by the government under the requirement of history and the development of economy and society. In order to embody the functions of programming, participating and guiding, the marketing system may be regarded as the basis and the changing tendencies of cultural industry may also be taken into consideration. As other public policies, there are also subjects and objects for the policy of Culture and Creative Industries and the progress of drawing, execution, assessment and termination as well. The focus of the policies lies with the propelling power to the commercial development, with the purpose to realize the optimization of the arrangement of social resources among different industrial departments. Based on the comparison between the domestic and foreign industries of cultural originality, the author pointed out in this thesis the differences from the aspects of financial, technology, marketing, novelty, talents and competition. The experiences of the developed countries could be borrowed into the development of domestic culture creativity industry and the construction of harmonious society in the future. However, the strategic adjustment in industrial structures, the application of concentrations and systemizing in Culture and Creative Industries, the broadening of financial investment, the protection of IPR, the training of the talents and the capability of international competition are the elements to be considered in order to carry out the sustainable development and the national security for Culture and Creative Industries.