Research On The Private Enterprise Community Participate

The private enterprise community participation has become an importantperformance to corporate social responsibility, the article combines with thestakeholder theory, corporate social responsibility theory and the sustainabledevelopment theory, by the methods of literature review, questionnaire survey andcomparative analysis, firstly, the article researches on the current situation of theprivate enterprise community participation, and shows that there still has someproblems in the community participation, and points out the reasons, make ananalysis of the factors that affect the community participation, and the factors arefrom the enterprise itself, the government and the society. secondly, the articleanalyzes the private enterprise of community participation in power and mechanism,and the result of the study shows that the driving force are from the power ofexpanding the market, policies and external environment, the demand of the social infrastructure modernization. The community participation mechanism whichcontains the leading mechanism, cooperation mechanism and feedback theevaluation mechanism could promote community participation to march smoothly.On the basis, puts forward the corresponding improvement strategy to the privateenterprise community participation:（1）The enterprise itself needs to speed up theprogress and strength of the community participation;（2）The government shouldenforce the lead and monitor to the private enterprise community participation;（3）Our society need to do the social supervision and cooperate with servicewell.Finally, the article gives a comparative analysis with specific cases, on thebasis of study about the community participation of the New hope group andWahaha company in practice.By studying, the article got the following research conclusions:（1）The influence factors of private enterprise community participation comefrom the scale, the nature and the development stage of enterprises, the laws andregulations of our government, the stability and the economic development of social. （2）The power of the private enterprise community participation come fromthree main sources, the first one was the enterprise itself development of theformation market driving force; The second one was national policy andinternational environment formation from the traction; The third one was from allover the world foundation construction of modern the thrust produced by demand.（3）The private enterprise community participation in the smooth progressneed a reasonable set of community participation mechanism to service.（4）The private enterprise community participation is not only an importantway to corporate social responsibility and realize the sustainable development, butalso a course that realized the enterprise and the social in a harmony and win-winprocess with each other.