The Research On The Formation Mechanism And Prevention Strategies Of Public Crisis In The Network Environment

With the rapid development of IT, the Internet is playing an increasingly important role in people’s daily lives. With real-time, interactive, and spread fast, the Internet provides a convenient, fast platform for people to discussing and exchanging their opinion of social events and hot issues. Meanwhile, China is in a critical period of reform and opening up, the adjustment of economic structures and policies may lead to a deeper level of social contradictions or conflicts. Once these contradictions or conflicts transmission and spread through the Internet, it can easily form a public crisis of network, which have a negative impact and destructive on the public, resulting in the instability of people’s lives and social disharmony. This paper analyze the formation process of the public crisis in the network environment is essentially a crisis information dissemination and diffusion process on the Internet. When it to prevent the network environment of public crisis, it need to pay attention to combine from the government, Internet users, non-governmental organizations, opinion leaders, and IT. Finally, select the "salt panic" event as an example, analyze the formation mechanism and prevention strategies "salt panic" event in the network environment. The article includes the following contents:Part I:analysis of the research background and significance, by summing up the research situation to put forward ideas and methods of the thesis.Part II:the basic theory of public crisis of the network environment. Analysis of the connotations of the public network in the environment crisis, compared with the traditional environment of public crisis, analysis of the characteristics of public crisis in the network environment, and analysis of the principle and mode of its spread.Part III:The formation mechanism of public crisis of the network environment. Including subjective basis, an objective basis, and the material basis of public crisis in the network environment. Meanwhile, combined the dissemination of information theory of Shannon and public crisis in the network environment,analysis of the public crisis in the nature of the process is actually the dissemination of information and the diffusion process.And then established of the formation process model. Analyzed the affecting factors of public crisis in the network environment.Part IV: The prevention strategy of public crisis of the network environment. Including the purpose, principles and prevention measures. In preventive measures, the government is the main public network crisis prevention, Internet users is the basic in the network of public crisis prevention, IT is the core of the crisis prevention, the NGO is strong support for crisis prevention, the network of opinion leaders is the key to crisis prevention and lawful scientific administration is the premise of crisis prevention.Part Ⅴ: Select the "salt panic" as an example, analysis of the case to the formation of base. Then analyze the formation mechanism and prevention strategies "salt panic" event in the network environment.Part Ⅵ:Research Conclusions. Summarize the main content of this paper, the inadequacies of the analytical study. And looking forward to the prospect of research in this field.