A Comparative Study Of The Construction Of The National Image Between China And India

Foreign strategies are closely with the national strategic interests and affect a country’s international status and national goals deeply, particular on one country’s international interests and expand. The strength of a country is the basis of a country’s foreign strategy formulation and implementation of national strength. Generally speaking, strength of a country includes hard power and soft power. In recent years, studies on the soft power have become a national strategy for a prominent part.Soft power has become the measures of a country’s international status and international influence of important index. In the context of globalization, from the part of hard power, with the rapidly economic development the national economy and the people’s living standard have been greatly promoted.from the part of military science, the national defense science and technology development all show a national strength. But at the same time, the soft strength of a country’s development becomes more and more important. The national culture, education, psychological and physical quality, the level of science and technology, national cultural superiority and the advanced countries, human resources and strategic talent reserves, the government’s cohesion, social solidarity and stability of degree, economy and society sustainable development and so on all affect a country’s national image and international status. At the same time, soft power and national interests are closely related, which affect national interest realization degree.National image a one of the core elements of soft power, is regarded as one of the most important intangible assets for sovereign state, each major powers all regard the national image as core essential factor to shape. In recent years, China and India’s the rapid development in the international politics causes the general concern of the international community. Except for the focus on hard power development, both of them start the construction of soft strength.they want to establish a good national image to win international support and recognition. they also reshape their the unique national image on foreign strategy. The negative effect from the " China Threat Theory" and India" nuclear test " requires them to play a role of soft power on foreign strategy. Through improving its national image, they want to win the beneficial international environment.