Network Public Opinion And Its Influence On The Mass Incidents

With the rapid development and wide application of the network，the network interactionis increasingly becoming an indispensable people’s way of life. Through the network todiscuss and exchange all kinds of social events，the internet public opinion as a new thing,become a new force and an important part of the social public opinion due to networkdissemination of rapid, broad and strong interaction. The free development of the internetpublic opinion evolution is easy to upgrade, and even induce the generation of mass incidents.Nowadays，although the Government more and more pay attention to the network of publicopinion，but the internet public opinion can not be effective monitored and timely and properguided, la response to this new trend, I research on the evolution of the internet publicopinion, focus on its evolution characterized by different stages of development, capture the"Deng Yujiao" case which has a profound impact on the country as study object and specificanalysis of the entire event the evolution process. Analysis of the evolution path of theIntenret public opinion to identify the social environment, network conditions, and thesubjective and objective factors of Internet public opinion, which are the causes of thenetwork public opinion evolution to mass incidents. Through digging the intrinsic linkbetween the internet public opinion and mass incident，I innovate to find that the opengovenrment information is a key factor of intenret public opinion evolution. And finally, fromthe perspective of crisis management for the network public opinion evolution of the wholeprocess, I suggest to speed up political reofrm，improve the network of laws and regulations,monitoring public opinion and improve contingency plans for coping strategies，whichprevent mass incidents occur over the network evolution, for the prevention of mass incidentsdisposal to provide a new perspective and ideas.