Governmental Guidance Research Of We Media Opinion In Public Emergency

Since2005, Chinese internet has come into a great-leap-forward development. Through the internet, more than billions of users are influencing political, economic, cultural and other fields of china. In2008, with theinvention of microblog, wechat and other we media platform, we media, anew concept of information communication, is gradually known. The internal difference in the ways of news transmission between we media andtraditional media leads to an obvious change of the public opinion subjects——Netizens are not equal to the citizens in the real life. And because ofthe characteristics of we media, public opinion has some new features. Meanwhile, new dissemination mechanism in public emergency is formingalong with the involvement of we media. This paper will discuss the difficulties and challenges of governmental guidance of we media opinion inpublic emergency and give the solution of it by analyzing the evolvementof we media opinion in public emergency. This paper will combine the theory system of Marxism, knowledge system of sociology, communicationand other relevant subjects, and experience of government’s social administration. And it will conduct a comprehensive study on the disseminationmechanism and current situation based on the study of we media opinionby government in the current period and thus find a new method of official guidance.