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The Interaction Between Information Transmission And Organizing Social Network Research

Posted on:2013-02-22Degree:MasterType:Thesis
Country:ChinaCandidate:L Y WangFull Text:PDF
GTID:2246330395950613Subject:Advertising
Abstract/Summary:PDF Full Text Request
Life has changed a lot because of internet. The way of information dissemination is different from before. It also makes organization changed. Social network is the base of organization. These days, with communication technology improving, organization’s social network system is connected with information’s transmission. What is this relationship? If an organization grows up on basis of internet, how does it make use of its advantage?The research object of this thesis is Baby come home, a charity organization which is based on website. The method is content analysis. Through case study, find relationships between information dissemination and social network on basis of5W. Especially which role does weak connection play.There are6chapters in this thesis. Research background and literature review will be in the part of introduction. The2nd chapter will talk about case and theory. Content analysis method and related tools will be introduced in3rd chapter. The4th chapter’s point is data collection, analysis, and presentation. This part will affect final results. For network in our country is totally different from west countries, only data cannot give the general view of social network in this organization. So Chapter5will focus on theory study and analysis. The last part is conclusion and forecast, hope it can be helpful for further research.
Keywords/Search Tags:social network, content analysis, information transformation
PDF Full Text Request
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