Network Public Opinion In Jiangxi From The Perspective Of Government Image Management Research

At present, China has entered the era of "Volkswagen microphone, about538million Internet users in the country has become the main promoters of the network public opinion. Network crises or sensitive topic, the local government must advance with the times, changing concepts effectively in accordance with Comrade Wang Qishan, secretary of the Central Commission for Discipline Inspection of recent online public opinion, including condemning the requirements we have to listen to "listen carefully to the network opinion or even condemning, correctly guide the network public opinion, and actively promote to resolve the contradictions, and strive to eliminate the negative impact, manage and maintain the good image of the government. However, many local governments and departments have not really aware of these new circumstances and new changes on the network public opinion disapproval. Results in the face of network public opinion, or the network public opinion led by the nose, the work is very passive; either to blindly delete or block negative comments on the network, or even abuse the power to engage in personal attacks, retaliation, not only self-destructive image, but also reduces the the government’s credibility and cohesion, but also damaged the image of the government; either because of network public opinion found untimely situation to master not comprehensive, the situation judged not in place, resulting in the decision-making mistakes, mismanaged, the intensification of the contradiction caused by the worsening of the situation, the impact of upgrade cause more serious consequences. These have been difficult to solve increasingly complex public issues, has posed a severe challenge to the image of the government.In recent years, the Jiangxi provincial government is very concerned about the network public opinion began to network public opinion as an important topic to research and apply, in order to promote the effective governance of the government to actively shape and maintenance of fair, honest, pragmatic, efficient government image. The face of the province of more than10million complex Internet users, and how to capitalize on the trend, creating conducive to building a prosperous, harmonious and beautiful atmosphere of public opinion in Jiangxi, is placed in Jiangxi leaders at all levels before a serious and challenging subject.Ask questions from the start, multi-angle, multi-level empirical analysis; departure from the network opinion and government response to, in-depth analysis of Jiangxi in response to network public opinion, management mistakes and deficiencies in their own image, through management science, communication, journalismscience, social psychology theory proposed Jiangxi maintenance network public opinion disposal process management a good image of the government countermeasures.