Research On Gratitude Problems Under The Chinese Marketing Economy

In people’s real life, every step of development cannot leave the gifts and the help of nature, society and others. Gratitude comes from people’s awareness of their living condition, which is a moral conscience and moral practice of human beings. The virtue of Gratitude makes people love peace, unity and mutual assistance relationship, it also as a band to maintain family harmony, maintain the social order.Gratitude as a moral concept which appears to be some distance with economy, but their relationship is very close. Does the development of marketing economy need gratitude? This question is worthy to think about. Numerous facts prove that gratitude is a kind of moral code which can be generalized, especially in intercommunication scope. Marketing economy is a kind of economic form and the interpersonal relationship is the core of it, it broke up the traditional pattern of human society, changed it into stranger’s society. This dissertation mainly discusses the inherent logic of marketing economy and gratitude virtue, and the interactions between marketing economy and gratitude virtue.This dissertation presented the gratitude virtue in Chinese and western social development according to the historical development and theoretical basis. Gratitude virtue has a long history, and with abundant gratitude ideas between eastern and western culture. Although gratitude virtue has different forms in eastern and western society, but the content is roughly same, appreciate nature, society and other people are the main content of gratitude. It is not only a traditional virtue, but also has the eternal value. Today, gratitude virtue still plays an irreplaceable role in people’s social life.In the contemporary society, the development of marketing economy on gratitude virtue have dual influences, on the one hand, the development of marketing economy promotes the gratitude virtue, gratitude virtue conducive to the subject of marketing economy take social responsibility actively, integrity management, abide by the market rules of fair competition. However, the negative effects of marketing economy brought great impact to traditional gratitude virtue, such as gratitude deficiency, gratitude dislocation phenomenon. Development of marketing economy need to carry forward the gratitude virtue, gratitude is the basic quality for the subject of the marketing economy, which is the internal security to establish and perfect the marketing economic order.Vigorously promote gratitude virtue in marketing economy activities would have major implications today, meanwhile to promote gratitude moral, we should recognize the harmful influence by the negative effects of marketing economy, use the socialist core value system to guide the public values, carry out social morality in the field of special education management work, gradually improve supervision and management system of socialist marketing economy, and set up the moral models to lead the social ethos of society in various fields.