The Research On The Factors Of Market Orientation Of Patented Technology Exploitation In Universities

College and university is an important base of scientific and technological research andpatented technology exploitation, and its patented technology exploitation has a veryimportant position. Currently, patented technology exploitation in universities has madesome achievements, mainly in the improvement of the number of patent output, but thereare many problems in patent output quality, such as low conversion in the patent validpatent, less valid patent, a large number of invalid patents, etc. The reason is that manyvarious orientations of the patented technology exploitation in universities cause thepatented technology exploitation in universities away from the market. At the same time,former researches by scholars suggest that there is significant positive correlation betweenmarket orientation and firm organizational performance (mainly for market performanceand financial performance), and this positive correlation is actually the very reason forwidespread concern on this area of both academics and businessmen. There was littleresearch on market orientation and patented technology exploitation in universities.Thus, this paper put forward the research on the factors that influence marketorientation of patented technology exploitation in universities. Based on the literaturestudies, from the point of behavior, the paper analyzed the concept of market orientation ofpatented technology exploitation in universities and its elements; also it discussed thefactors within the organization that influence market orientation of patented technologyexploitation in universities and they relationship.We get the result that: there were threefactors within the organization that influence market orientation of patented technologyexploitation in universities includes.They are top management factors, dynamics betweenthe patent administrative department and other departments, patent managementmechanism.Top management factors include they degree of attention of market orientationof patented technology exploitation in universities, they risk circumvention attitude andconsistency of action. Inter-sectoral dynamics includes contact resistance, intersectionalcollaboration, interdepartmental conflict between the patent administrative department andother departments. Patent management mechanism includes the formalization of the patentmanagement department, evaluation and incentive system, centralization of patentmanagement and patent management system.The paper selected the universities in the southern of Jiangsu province as the object ofstudy, and put forward the hypothesis, designed the measurement scales, selected six typical universities as the research sample; we had reliability and validity analysis and thehierarchical multiple regression analysis on data collected by the questionnaire by SPSS15.0,we tested the assumptions one by one, and we put forward the reasonable explanation of theresults of the hypothesis.At last, we came up with strategies that can perfect market orientation of patentedtechnology exploitation in universities; also we summarized the main research contents,insufficient and outlook.