Study On The Problems And Countermeasures Of University Students’ Enterprise Education

At present，with the popularization of higher education and strengthen the trendof economic globalization，China’s college students’ employment situation is gettingworse. In this social context，people began to rethink the higher education’s abuse，and then the entrepreneurship education getting into the people’s perspective."Entrepreneurship education" is a word comes from English "enterprise education"，from the connotation of speaking，entrepreneurship education mainly to improveuniversity students’ entrepreneurial quality， train university students’ of theirawareness and ability to develop and entrepreneurial spirit for the target. China alsobegan in the1990s to venture education research and exploration.The appearance of the entrepreneurship education，not only enrich the educationtheory，but also for our country’s higher education reform provides the new personneltraining mode. Through the entrepreneurship education，improving the students’career consciousness and practical ability， can not only help them to obtainemployment，but also can make them do pioneering work and provide employmentopportunities to others，alleviate the employment pressure.However，due to Starting late in China，the entrepreneurship education is still inreference foreign advanced experience stage，and the related theory still not mature，has not been formed to China’s national conditions of business education model.Therefore，based on the analysis of many scholars and the achievement of research，I choose "university student’s entrepreneurship education problem analysis andcountermeasures study" to issues，use the literature material analysis，comparative analysis method，through the research on our country’s entrepreneurship education，development，and the rise of the current situation and existing problems of theresearch，rich entrepreneurship education to understand the theories，and on the basisof the development of entrepreneurship education in China to put forward somecountermeasures and suggestions to the development of business education for ourcountry to provide the reference.This article is divided into six chapters，the first chapter analyses the paper’sbackground and significance，summarizes the research situation at home and abroad，introduces the main contents and methods; The second chapter introduces theentrepreneurship education and the basic concept of entrepreneurship; In the thirdchapter，then analyses the present situation and existing problems in the currententrepreneurship education，and analyzes how the entrepreneurship education carriedin the pilot colleges; The fourth chapter，analyses how the entrepreneurship educationcarried in American colleges and reference their advanced experience; Chapter5， incombination with the results of the analysis above chapters to propose universityeducation should be how to implement the entrepreneurship education; The sixthchapter will give the overall conclusion.