Study On The Development Comparison Of Three Commercial Fitness Club In Guangzhou, Changsha, Guiyang

With the urban economic development and people’s health awareness，commercial fitness club is gradually being accepted by people. The development oflow carbon economy has already become the consensus of people，and thereforecommercial fitness club with its unique potential gets the favor of investors more andmore. Guiyang is a western representative city with less development，and it becameone of western regional economy cities, which is essentially supported by our countrywith the western big development program. Through the survey and analysis of thedevelopment of commercial fitness club in Guangzhou，Changsha，and Guiyang，onthe bases of experience of the former two cities, it allows Guiyang City CommercialFitness Clubs to avoid roundabout way, to plan scientifically, and to search betterpatters for the commercial fitness club development in Guiyang city and even the lessdeveloped western area. It has very important theoretical and practical significance forthe sports industry development in western region.In this paper, comparative analysis，questionnaires，interviews and other researchmethods have been used, investigating development surveys, construction indexes,education，and population in Guangzhou, Changsha and Guiyang. The paper drawsconclusions as followings:(1) in the respect of starting time, Guangzhou hascommercial fitness the earliest, then Changsha, and Guiyang’s fitness business startedlate but has great developing potential.(2) in the respect of policy:, three cities, underthe same background of development in our country，have made their own regionaldevelopment policy and strategic planning.(3) in the respect of scale, Guangzhou issuperior to Changsha and Changsha is superior to Guiyang, in terms of economiclevels, investment，decoration and equipment configuration and other aspects.(4) inthe respect of marketing, sales is relatively fixed，but Guangzhou and Changsha mayorganize various promotional activities with flexibility，particularly during theoff-season. In respect of marketing concept, the three city have their own specifictarget groups，going towards to knowledge and culture-related marketing. Networkmarketing is also in a rapid development.(5) In the respect of teaching classes, threecities open basic fitness courses. Guangzhou and Changsha update courses relativelyfaster，but Guiyang has courses with its regional characteristics.(6) In the respect ofsex ratio of personal trainers, there are more male trainers than female in Guiyang，same ratio in Changsha，and slightly more women than men in Guangzhou city.(7) Inthe respect of consumption idea, it gradually changes from rational consumption to perceptual consumption. People would like to pay more attention to the inner deepneeds.(8) In the respect of consumption structure, it is changing as the incomeincreases. In the pursuit of balance between quantity and quality，the qualityrequirement is more outstanding. The proportion of production expenditure begins todecline，while service spending rises gradually.(9) In the respect of potential studentsin three cities,"I am too busy to exercise" was the excuse used most，price also hascertain effect，but the most important reason is the lack of awareness of fitness. Inaddition，the potential participants in Guangzhou and Changsha care more aboutservices, while potential members in Guiyang care more about the price.There are several enlightenments.(1) Take the policy seriously and develop apolitical environment for commercial fitness club with a good political support andguide.(2) Refer to advanced management modes and improve the utilization rate ofstaff and saving the club cost. Plan management rationally in order to reduce theinitial investment in equipment，decoration and other expenses，saving basic cost.(3)Decide the core consumer group in terms of targeting the market. Different priceterms must be developed for different levels of consumer groups and promotaccording to different consumption habits and fitness consciousness level.(4)Innovatetalent coaches in terms of coach management and retain the talent ones. Improvecoach’s wages， accommodation， and optimization to create a good culturalenvironment.(5) trainee management could provide an opinion box and note to knowtheir problems and motivation.(6) Position price reasonably in terms of developingpotential trainees. Do the market research and make the fit sale plans.