Research On College Students’ Consumption Concept From The View Of Economics

With China’s development of social market economy, promotion of education as well as the increasing advancement of living standards and consumption level, there’s a continuous change in the society for its concept of consumption, thus leading to the modern society’s requirement for moderate and positive consumption and necessary physical and spiritual enjoyment. As a special consumer force, the society is concerning more and more about college students ready to accept new ideas. The consumption concept of these college students who are growing up under current economic environment tends to be positive and healthy as a whole, which in turn promotes the development of national economy. However, it can’t be denied that there are still some misunderstandings for college students in their consumption.While facing misunderstandings for college students in their consumption, a kind of economic behavior, current ideological and political education is lack of enough timeliness and practicalness. Therefore, based on the actual development of the economy in the society, at the same time when ideological and political education is performed, more researches on further reasons leading to college students’ consumption, especially economic reasons, should be carried out, thus promoting timely and well-directed ideological and political education and enhancing the rationalized instruction of college students’unreasonable consumption.With the application of concerned economic theories, this paper is devoted to analyzing college students’consumption theoretically and researching on the problems existing in their consumption together with its negative effects by investigating the college students’consumption after their leaving home to live a collective life with their schoolmates at college. Meanwhile, this paper is also devoted to offering some correlated suggestions and strategies to educations in the colleges, the society and the families on establishing reasonable consumption concept from the view of ideological and political education. Based on such ways as setting up reasonable evaluation system of consumption, helping students establish reasonable consumption concept, promoting students’world views and life outlooks, enforcing educations on the country, the society and the nation, finding better educational methods, advancing the campus’cultural construction, expanding education on concerned knowledge of consumption, fostering students’financial habits and facilities, improving the ways of offering scholarships and grants, encouraging students to take part in part-time jobs, raising students’media literacy as well as creating more ways for student’s participation in social practices, a better-directed ideological and political education for the students would be found.All together, this paper will be divided into seven parts as follows,Part I is introduction. It will generalize the background and significance of this research, introduce previous studies and explain the objects and methods of this research; meanwhile, it will also talk about the problems and creativities that might be confronted with during the research.Part II will define the concerned theories. It will introduce the basical theories that would be adopted during the research, such as Marx’s fundamental thoughts on consumption, thinkings of consumption from excellent traditional Chinese culture and Western culture.Part III will offer some views on the significance of establishing reasonable consumption concept for current college students.Part IV will talk about the basical data based on investigating college students’ actual consumption.Part V will analyze college students’consumption with application of economic theories.Part VI will be related with the problems existing in college students’ consumption and the analysis of the correlated factors leading to these problems from views of the economy, college, society and family.Part VII will offer suggestions and strategies to establish reasonable consumption concepts for the students from the views of the college, society, family and self-education.