Development And Promotion Of Beijing Events Products

This thesis aims to research on the analysis of the events in Beijing within productdevelopment and promotion, to explore the development status of the tournament inBeijing, and covering the Beijing tournament Product index system for evaluation indexdetermination, adopted after the personal experiences of two brand events verified case toarrive at the conclusion of the Beijing tournament product development and promotion, inorder to find its countermeasures.In this thesis, the use of literature, questionnaire, Delphi Method, expert interviews,SWOT analysis, case analysis, analytic hierarchy process and mathematical statisticsmethod against Beijing games and competitions subsidiary product design the proposedquestionnaire, visited12tournament academic experts to determine the index system. Theconclusions are these:1, the Beijing tournament product development status quo through the use of theSWOT analysis that: the advantage is more categories, higher quality, higher influence athome and abroad, a higher level of economic development, to support the development ofthe sports industry, led sports products development and promotion of innovation. Thedisadvantage is the concept of product design and development is too old, ineffectivepromotion, commercialization of contact is not tight enough to keep up with the events ofthe service products. Chances are building Beijing into an international sports center city,to provide sufficient time for the development of the Beijing Municipal Sports and productdepth. Other domestic city sports the rapid development of Beijing’s regional advantagedoes not exist on the Internet have become the threat.2, the rights of the Beijing Games Product Evaluation Index System re-analysis, atotal of62four indicators, level indicators that game products, secondary indicators4:"core" service products "add-on product" epitaxial "."Core product" weight coefficient:0.6356, the highest proportion in the other three.15of the three indicators, the moreimportant "game"0.2991"before" and "live experience" are0.1496. Four indicators42,more important "Match level0.1366," Licensed Products "0.0517" detailed gameinformation0.0995"0.0697" gift distribution.3,2012Tour of Beijing core competitive product quality, operational capabilities andexcellent products is limited. Events media products initial shape, low quality. Brandingand influence performance, lack of strategic direction, core content needs to be formed.The value of the apparent reference to the network media. Live sports and satisfaction,audience interaction closely.4,2012Air&Style performance advantages for the combination of competition andconcerts, sports and high-end culture, a strong sense of brand, there is a strong impact. Thelack of performance in the concept of race environment limited by climate, cold is thebiggest obstacle, as well as events strategically oriented deviation. The live spectators poorand the site intuitive sense of satisfaction.Events to promote the development of the proposed main conclusions: core products mainly to improve the quality of the races themselves, including visual appearance, thestadium environment. Core products and services to expand the service level, serviceprojects and content, the performance in the transport and logistics, media andcommunications, two higher weight indicators. Through increased the temporary trips andopen temporary intersection public transport measures to improve transport efficiency.Add-on products to expand the channels. Higher weights licensed products, and eventcoverage, naming rights. Free gift to the media sponsor broadcast advertising rights, so thatthe operators of the race profit.