The Research Toward Female College Students’ Employment Intention In The Gender Perspective

Female college students’employment problem has attracted widespread concern of all sectors in the society. According to the MyCOS research studies of2011session of the college students, the underemployment of female graduates six months after graduation (i.e. engaged in femal graduates who have professional work or part-time job, and their monthly income is at the lowest25%) is higher than male graduates. In accordance with the investigation of the Ministry of Education, under the equivalent education level, the average of the initial contract monthly salaries of female students are quite lower than male students with serious employment discrimination. The causes of lower employment of female graduates are various, and the employment intentions deviation is one of the important reasons. Therefore, the strengthening discussion of female college students’employment intentions is particularly important.Studying the female college graduates’employment intentions from gender perspective,we can see that the parlance about the ability of men and women is the results of social, historical, cultural and other long-term construction factors rather than the so-called "facts"; The gender cognitive bias existing in traditional concept results in the single identity between both men and women. The alledged " females’careers" and "males’careers" are long-term construction of concepts instead of facts. This understanding deviation, can be changed, and the employment difficulties of female graduates which it led to is likely to be changed as well.This paper takes the female students from a comprehensive university in Shangdong for the study. It studies the current situation of female college graduates’ employment intentions on the basis of literature analysis, through questionnaires and depth interviews and to propose solutions. This study tries to explore this issue from the following four aspects.The first part focuses on the overview about the employment intentions of female college graduates from gender perspective. Based on the analysis of foreign employment intentions and gender theory, this part will put forward new breakthroughs to provide support for carrying out the study.The second part will study the employment intentions of college graduates through empirical research. We will find that female college students have less confidence and optimism than males in employment prospects when choosing careers. We will also find that female college students pay more attention to factors such as easy work, comfortable work environment, work stabilization and work’s taking family into account. This section will serves as the empirical research for the analysis of next part.The third part analyses from a gender perspective. It studies influencing factors of female college students employment intentions based on Lewin’s model of human behavior:the social hierarchical gender division of labor, the operating rules of the market economy and self-awareness of female college students. This part focus on analyzing the formation of the female college students’employment intentions.The forth part focus on analysing cultivating way and strategy of female college students’intention, which is the focus of this study and difficult, but also the ultimate goal of it. In this study, It will propose countermeasures from four aspects of the government, society, education, personal. It aims at nurturing employment intentions of female students scientifically and promotes an effective solution to the problem of employment of female graduates.The main innovation point of this study:1. In the existing literature, the study from a gender perspective of female college students mainly related to gender inequality caused employment difficulties. And it is mainly studying from a theoretical point. The empirical research from a gender perspective studies of female college students’intentions are less likely to see. From a gender perspective, this paper empirically researches the employment intentions female college students.2.The existing researches about the employment intentions of college students in China are mainly through questionaires, which have inevitable limitations. This study uses both questionaires and depth interview.3.In this study, theories, say, Lewin’s behaviuor model are used systematically to study the formation of female college students employment intentions. Accoringly, targeted solutions are proposed in this paper.