How The Higher Normal College Arts And Graphic Designing Course Absorb And Use Chinese Traditional Culture

Modern graphic design, graphics, images in the form of expression to convey information to the audience, it tried to break through the conventional, non-verbal form of to convince the audience, and make it accept the information conveyed. It is not only the visual decoration and beautification, more rapid means of communication to meet the demand for human civilization. For commodity audience and social context, formal beauty and spiritual beauty are equally important. Walked toward economic integration in the international market, a mixture of national cultural the national sentiment goods brand competition is becoming the focus of market competition. Whether a designer can lead the international design trends and has a unique design and cultural philosophy of ethnic features has become a ruler to measure the level and cultural qualities of the design.Pointed out in the analysis of the graphic design courses, graphic design as a course in the Normal Fine Arts professional education, with the rapid advance of China’s market economy, the further refinement of the social division of labor, our education system is also gradually start their own role with market demand synchronization follow-up. Higher Art science majors through professional training courses in graphic design, intuition, sensibility and experience to get exercise. Such students in artistic skills tend to be more sensitive to the aesthetic taste than ordinary students. If we are in the course of their professional further integrated into traditional Chinese culture, which will help the students to not only enrich students’design awareness, design style, more conducive to shaping students’ideological and moral charisma will also be optimized by the commencement of the course of the series of sub. Although the teaching of traditional Chinese culture, thinking, teaching content, teaching style and the West more international design philosophy there is obvious conflict side, but graphic design propagation willingness the propagation target audience, is consistent with the purpose of dissemination. Between two cultures, not only complement each other, and the profound connotation of Chinese traditional culture will fill the blank of the intrinsic value of the international field of graphic design. Therefore, the use of traditional Chinese culture, the traditional thinking teaching of modern graphic design, professional graphic design talent will be our future professional graphic design teacher talent truly gone international, walk in front of the industry and lay a solid foundation.Led our Teachers of Fine Arts School Professional Graphic Design Course the status quo of the angle from the Western fine arts education body system, expounded the affected by the traditional Chinese culture of teachers and students in learning to accept Western plane professional education, due to cultural differences that produce the professional insight contradictions from the market’s point of view, the, the value orientation contradictions promising contradictions and national sentiment contradictions; elaborated traditional Western aesthetics dominate the international aesthetic value of goods at a disadvantage competing with Western Brand National Brand. If the Fine Arts Education in China continue to follow, imitate, to learning Western graphic design education system, not only from the West after Chen never step on the professional education forever in a passive situation and from both internal and external. And made it clear that we are in with the effort for the West personnel training, is to help the West to achieve the purpose of integration of the western culture to lead the world.From the development of national culture, teaching applications, design spread in three contexts inevitability of traditional Chinese culture, graphic design teaching and practical significance, objectivity and acceptance, emphasizing the traditional culture of graphic design teaching content in teaching thinking, teaching content, teaching practice and other aspects of the specific impact and penetration. And from the point of view of the specific teaching content citation graphic design courses to absorb the cultural elements of traditional culture shaped "God" means "teaching, and help students to understand the profound traditional culture from various angles, deep-seated; sentiment traditional culture with the teachers, the students’own a multifaceted subjective and objective close relationship, so that students truly find the subjective and the objective, internal and external, the content and form of the traditional culture completely unified; promote student learning of professional graphic design, to deepen the understanding of Chinese traditional culture, and consciously integrated into the traditional national marine correct view of the objective world, to enhance the students aesthetic ideas and innovation consciousness, to establish a correct outlook on life, and turn passion into the heritage of traditional culture, propaganda traditional culture, the great cause of the traditional culture of China ever bright.In short, this article attempts to multifaceted exposition, exposition of the multi-angle, multi-instance citation draw:Fine Arts Normal professional graphic design courses to attract with the use of traditional Chinese culture is imperative.