The Research On The Development Of Ethnic Minority Areas Agricultural Product Brand

China is a large agricultural country, in recent years through a series of effectivepolicy, system reform, our country agricultural product production has maintained astable, orderly growth. But in the agricultural product supply extremely rich at thesame time, also face exposed the lack of high quality agricultural products brand,product competition ability is low and a lot of defects. Along with our countryagricultural product market gradually opening, the competition will be increasinglyfierce. Therefore, to continuously upgrade the level of productivity of our countryagriculture at the same time, also need to pay attention to strengthen the agriculturalproduct brand construction, to enhance competitiveness in the market.Hubei province Changyang Tujia Autonomous County is located in the westernregion of Hubei Province, is a subtropical continental hot summer climate, warm andhumid, illumination is enough, rainfall is abundant. Influenced by topography, countyaltitude difference, stereo climate characteristic is very obvious. Suit one’s measuresto local conditions to develop the environment suitable for the local agriculturalproducts, through to create a brand of agricultural product, in recent years a series ofwell-known products:" Yizhi Konjac"," Qing River Fish"," HuoShao PingVegetables"," Qing River Ponkan", and achieved good economic and social benefits.In this paper, the use of literature analysis, survey research, comparative analysisof the ethnic minority area of our country agricultural product development process inthe problem undertook detailed in-depth research, and proposes relevantcountermeasures and suggestions.In this paper is divided into six parts:The first part is an introduction, the background and significance of topics indetail, at the same time, in recent years, domestic and international about the brand,brand of agricultural products and relevant research results and latest developmentundertook combing.The second part is the agricultural product brand related theory summary anddescription, including the brand concept and function, the agricultural product brandrelated theory. In the agricultural product brand theory, to produce special sex andexterior sex is to a certain degree analysis and discussion.The third part of the ethnic minority areas agricultural production presentsituation and comparative analysis, based on the collation of data, in recent years, ethnic minority areas, agricultural production increased yield value undertookquantitative analysis. In order to highlight in the ethnic minority areas agriculturalproduction deficiencies, will also be ethical region and development areas ofGuangdong Province are compared.In the fourth part of Changyang Tujia Autonomous County of Hubei Province asan example, the county agricultural product brand development, outstandingenterprises of agricultural products were introduced. Summary of the localgovernment in the cultivation of agricultural products brand to adopt policies andmeasures, at the same time in the agricultural product brand development ofChangyang county economy contribution also appropriate induction.The fifth part of the ethnic minority areas agricultural product branddevelopment present situation, proposed solves ethical region to produce brand todevelop lag problems and countermeasures.The sixth part is the conclusion, at the same time that the deficiencies.