Under The Condition Of Informatization Agricultural Product Brand Construction Research In Ethnic Minority Areas

In under the background of information high speed development, the role of theinformatization construction of agricultural products brand is becoming more andmore important. Agricultural informatization level in national regions in China startedrelatively late, development level is relatively high, explore under the condition ofinformatization of agricultural products brand construction in national regions ofconcrete path, and it has very important practical significance.With the development of market economy and the improvement of consumerdemand for quality, run into the era of the brand of agricultural products. Brand ofagricultural production and operation has a very high standard requirements, thedevelopment of information technology for the agricultural product brandconstruction has an important role. To promote agricultural modernization andagricultural production to achieve standardization and industrialization, productprocessing, packaging, technology standardization, diversification, sales system toimprove the benefit of brand agricultural products producers and business operators.Ethnic minority areas, meanwhile, agriculture informatization level is not high,information infrastructure is not perfect, implement the strategy of informationization,vigorously develops the informatization construction in national regions, to promoteagricultural products brand creation in ethnic minority areas. Under the opportunity,in national regions should make full use of informatization of agricultural productsbrand creation, promote the building of agricultural products brand in ethnic minorityareas, this is one of the important ways to realize agricultural products brandmanagement in national regions.First of all, based on the modern mainstream economics related theory as theresearch foundation, mainly from the information theory and the theory of productbrand as the breakthrough point, combined with the actual situation of the ethnicminority areas, puts forward the agricultural product brand under the background ofinformatization construction in the ethnic areas of specific countermeasures and Suggestions.Secondly, studied the present situation of the agricultural product brand underthe condition of informatization construction in national regions and the existingproblems. Information under the condition of agricultural products brand constructionin national regions already have basic environment, but developing, there are somedifficulties and restricting factorsAgain, the research analyzed the present situation of agricultural products brandunder the condition of informatization development, and selection is representative inethnic minority areas-hubei enshi tujia and miao autonomous prefecture as anexample for empirical analysis, SWOT and modern agriculture of enshi in hubeiprovince long co., LTD. For case analysisFinally, according to situation put forward the agricultural product brand underthe condition of informatization construction in national regions, analyzes the factorsaffecting the development of brand agricultural informatization, and proposes thecorresponding countermeasures and Suggestions on it.This paper combined with the actual situation of the ethnic minority areas, underthe condition of informatization of agricultural products brand creation process hascarried on the qualitative analysis and the empirical analysis on the cases. As afoothold summed up the basic conclusion of this article: the implementation ofinformation technology in agricultural production promotes the process of agriculturalproducts brand construction in national regions, make the development of agriculturaleconomy in national regions have greatly ascend.