Research On Cost Sharing Mechanism In RSC Of Vehicle Recalls On CSR

Since2004"Defective automobile product recall management regulations", announced theimplementation of Chinese market, the car recall more normalized, both recall times and recallquantity, every year have increased dramatically.Based on the full reference based on the relevant research results, using a combination ofqualitative and quantitative methods, by means of game analysis, the car recall occurred after thebetween suppliers and manufacturers to recall the cost sharing problems. The first article on thepredecessors have made research results were summarized, including reverse supply chain, reversesupply chain incentive and cooperation, car recall related knowledge, sharing the cost of relatedresearch, moreover also includes corporate responsibility related content. Then, constructed in threedifferent conditions were discussed model, automobile manufacturers alone recall cost, carmanufacturers and suppliers according to recall reason respectively assume the cost of recall andmanufacturers and suppliers according to a fixed proportion to the cost of recall. Then it givesdifferent modes, suppliers and manufacturers are strategic choice. Then this paper gives the Toyotacompany case, including the domestic car recall characteristics and trends, and according to a case toverify the effectiveness of the model, and give the Toyota company and other domestic vehiclemanufacturers, component suppliers to provide corresponding suggestions. The last part of this paperis the overall summary, this paper illustrates the specific research results, the paper sets out the someproblems and the direction of further study.The innovation point of this paper includes:reseach marketing sales effects base on theperformance of car recall of corporate responsibility, analy the income of the supplier and themanufacturer, on the basis of these get the recall cost-sharing mechanism; research the qualityimprovement of stimulative effect based on share the cost of recall, and get the cost-sharing contract.This research of the contract for automotive recall cost-sharing provides a practical guide to the automanufactures.