The Study On The Three Rural Divisional Structure Reform Of ABC Sichuan Branch

The main Competitor of ABC, such as CBC,ICBC and Bank of china had already completed shareholding system reform and go public, ABC became the last listing of large state-owned commercial bank. As the financial service for "three rural" and county has increasingly become the focus of the whole society and the financial supervisory authorities, in2007central financial working conference decided that ABC should take "For three rural, overall restructuring, commercial operation, ready to go public in appropriate time", and the executive meetings of the State Council also ask ABC to build county three rural divisional structure, in this context, the Sichuan branch of ABC, started the three rural divisional structure reform.The paper is focusing on the division system theory, the value orientation and business development orientation of three rural divisional structure reform. And then make a stage summary of the three rural divisional structure reform of Sichuan branch of ABC, analyze its problems and causes.The paper thinks the value orientation and business development orientation of three rural divisional structure reform of Sichuan branch of ABC is not very clear, so the reform of Sichuan branch of ABC shows some problems such as underdevelopment of featured Business, featured Business is not prominent, Business boundary is not clear, lack of vitality in county branch. Afterwards the paper suggests that in the three rural divisional structure reform, Sichuan branch of ABC should make its business development orientation more clearer, make its county branch more vital, make its organizational structure more effective.