China Mobile Internet Background Research On Strategic Change

Political, economic and social structural changes caused by the rapid development of IT is to thesurvival and development has brought tremendous impact and influence in today’s social. The pace ofgrowth by the enterprises themselves, the internal management and external business environment changesin this environment，leading to companies struggling to survive, all require enterprises to adapt with thesurroundings. The most important and most effective way compatible with the surrounding environment isstrategic change,"change" is survival of the fittest, natural selection is a matter of course, the situationforced.Internet since its birth, an unprecedented gesture of an impact on the existing mode of production,changing the original business model and people’s access to information, expression and communication,social lifestyle. Development of the Internet in the business community of traditional enterprises, especiallyinformation technology-related companies will face new opportunities and challenges.In May2008, the Ministry of Industry, Development and Reform Commission, Ministry ofFinance jointly issued a notice to a restructuring of the telecommunications industry in China，From six intothree: China Mobile, China Unicom and China Telecom, and at the same time issued a3G operating license,after the reorganization of the three operators are equipped with mobile voice services, fixed, Internet andother value-added business operation qualifications, the formation of the pattern of the three pillars ofChina’s telecom industry is facing unprecedented competition and challenges.This paper focuses on the choice of China Mobile in the context of strategic change on thedevelopment of the Internet, use of the theory as a research basis, through case studies, literature and othermethods detailed and rigorous discussions, analysis in accordance with a question, problem,problem-solving structure, analysis of the environmental changes faced by China Mobile, highlighted theproblems faced by China Mobile in the context of Internet development and prosperity and contradictions,put forward the need for China Mobile strategic change, and indicate the direction of change, confirmed thepositive conclusions of the strategic change and organizational performance.The author is limited, there may be many shortcomings at this urge experts to criticism.