Study On Strategies Of Development For Shandong Province Wendeng’s Professional Cooperative Of Fishery

Wendeng is a big city for the marine fisheries and one of China’s Shandong province major fishinggrounds. Fishery is the mainstay of the local agricultural industrial economy. The paper makes goodinvestigation for the current situation of the Wendeng’s professional cooperative of fishery, whichprovides an important theoretical and practical significance for improving Wendeng’s fishery production,standardization, specialization, production scale and strengthening the capacity of the fisheries marketby mading a very thorough analysis on the functions and the problems of Wendeng’s professionalcooperative of fishery and proposing appropriate development strategies.1. From2007to2011, Wendeng has already built sixteen professional cooperatives of fishery,including eight professional cooperatives of healthy flatfish culturing, one professional cooperative offreshwater fish culturring, two professional cooperatives of sea cucumbers culturing, two professionalcooperatives of sea cucumbers breeding, one professional cooperative of shrimp and crab culturing andtwo professional cooperatives of tideland culturring, with265farming families registered capital of20.16million yuan. These sixteen professional cooperatives of fishery have assets of1.1050billionyuan, covering more than60%of the total aquatic farming area and promoting700farming families.2. Wendeng’s professional cooperatives of flatfish healthy culturing include Haiyu cooperatives,Haisheng cooperative, Haihe cooperative, Hai Yuan Xiang cooperative, Haixing cooperative, Haitongcooperative and Haixin cooperatives, with81farming families and culture area of139thousand squaremeters. There is also a leading professional Cooperative in Nanhai District, which covers an area of320acres composed of seven professional cooperative branches.Every branch comprises more than fivefaiming families. The production of Wendeng’s professional cooperatives of flatfish healthy is1,800tons, worthing32millions yuan in2011, increased by125%and88.2%compared with2007.3. Wendeng’s professional cooperatives of sea cucumbers culturing include Peng Han cooperativeand Haihan cooperative, with culture area of60hectares, covering0.36%of the total culture area. Theannual production of sea cucumbers is180tons, about21million yuan. The operation mode ofWendeng’s professional cooperatives of sea cucumbers culturing is "leading enterprises plusprofessional cooperative plus farmers. The organizational structure sets up by the Chairman, presidentand head of each cooperative is located, including eight groups.4. Wendeng’s professional cooperatives of shellfish culturing include Erwangjia professionalcooperatives of oyster culturing and Haihui professional cooperatives of shellfish culturing. Erwangjiaprofessional cooperatives of oyster culturing covers an area of15000acres composed of17farmerswith46persons.The annual culture production is7500tons, about13million yuan. Haihui professionalcooperatives of shellfish culturing covers an area of12000acres composed of12farmers with31persons. The annual culture production is15000tons, about36million yuan.5. There are two kinds of professional cooperative of fishery in Wendeng, one is professionalcooperative, the other is share cooperative. 6. The functions of Wendeng’s professional cooperatives of fishery is mainly reflected in the belowaspects:(1) It solves the problem of production sale, meanwhile the income of farmer is rising year byyear;(2) it accelerates the standardization and industry of fishery;(3) It promotes fishery farmersenter the market in the process of organization and the healthy development of fishery economy.7. The problems of Wendeng’s professional cooperative of fishery mainly emerged in the followingarea: From the inside, the operation is not sufficiently standardized and there is limited in capital. Thereis also shortage of talent and weak in brand awareness. From the external environment, the relative lawsand regulations are not perfect and the relevant departments of the cooperatives mainly lack ofknowledge and the primary operational guidance is weak. The sector effort to support is also notenough.8. The developmental strategies of Wendeng’s professional cooperative of fishery mainly includethe follow aspects: for the cooperatives themselves, it is very important to implement the strategies ofstandardization. In order to enhance the core competitiveness of cooperative of fishery, professionalcooperative of fishery should take measures by implementation of standardization strategy,diversification strategy, brand strategy and improving the market competitiveness of products andproduct visibility.9. For government departments, in order to protect the healthy and sustainable development of thewendeng city fishery professional cooperative organization, it should sound the law and regulationsystem, strengthen government supervision and management functions, increase the financialinvestment, optimize development environment, continue to preferential tax policies, establishinformation service system, and actively guide the development of cooperatives.